Use of Modern IT Technologies in Marketing for Manufacturers and Service Providers

Authors

  • Alikulov, Azamat Tuigunovich, Karshi Engineering Economics Institute, Karshi Engineering Economics Institute
  • Abdurahim Ziyodullayev Karshi IEE

Keywords:

IT, business, holding, marketing, IT outsourcing, trade network portal, retail trade and hypermarket

Abstract

Currently, information technology (it) has become an integral part of any organization, whether it be a large
holding company or a small business. When entering the market, information technology is used to increase efficiency, optimize
business processes, create new products and services, increase profits and reduce costs. Modern business technologies
can significantly speed up work, increase the efficiency and accuracy of tasks. In a fast-paced and digital world, the role of
technology in reaching the market has become more important than ever. The article explores how to increase efficiency with
information technology in the market, optimize business processes, create new products and services, increase profits and
reduce costs, transform the transformative power of modern IT technologies and how it allows businesses to reach, engage
and transform a target audience through modern marketing in the digital age, and optimize marketability. As a result of the
study and research, proposals and practical recommendations were made to introduce it technologies for trading network
portal, retail and hypermarkets through IT outsourcing to the activities of manufacturers, enterprises and companies in our
Republic using foreign experience

Author Biography

Alikulov, Azamat Tuigunovich, , Karshi Engineering Economics Institute, Karshi Engineering Economics Institute

Head of the Department of Accounting and Audit PhD,
associate professor, Student in
the sphere of “Accounting and Auditing”

References

N.X.Shoaxmedova, I.M.Abdullayeva. Iqtisodiyotda

axborot-kommunikatsiya texnologiyalari va tizimlari.

Darslik. –T.: «Innovatsion rivojlanish nashriyot-matbaa

uyi», nashriyoti 2021, 504b

G.H.To‘rayeva, D.H.Fayziyeva. / [Matn]: o‘quv qo‘llanma -

Buxoro : “BUXORO DETERMINANTI” MCHJning Kamolot

nashriyoti, 2023. - 156 b

Ergashxodjayeva Sh.D. Innovatsion marketing. Darslik.

–T.: IQTISODIYOT, 2019. – 192 bet.

https://igenius.uz/uz/news/

why-do-you-need-business-automation

https://www.acharY.uz/oz/blog/

digital-marketing-know-all-about-it

https://www.assivo.com/blog/7-ways-to-optimize-outsourcing-arrangements-for-your-business

https://www.ibazar.uz/uz/katalog/

barcha-dokonlar-toifalari

https://www.ibazar.uz/uz/cart/add_url

https://www.ibazar.uz/uz/katalog/

barcha-dokonlar-toifalari

https://www.goldenpages.uz/company/?id=101586

https://pc.uz/company/124042-lavina-tech

https://orginfo.uz/organization/

ee8b3354553f/#google_vignette

Downloads

Published

2024-10-21

How to Cite

Azamat Tuigunovich, Ziyadullaev Akmalzhon ugli , A. A., & Ziyodullayev, A. (2024). Use of Modern IT Technologies in Marketing for Manufacturers and Service Providers. THE INNOVATION ECONOMY, 2(1). Retrieved from https://ojs.qmii.uz/index.php/ej/article/view/735

Issue

Section

RAQAMLI IQTISODIYOT