EVALUATION OF THE ECONOMIC AND BRAND ACTIVITIES OF A REGIONAL TOURISM COMPANY

Authors

Keywords:

regional tourism, hotel industry, infrastructure, occupancy rate, tourism efficiency, marketing strategy, service quality, digital platforms

Abstract

This study analyzed the level of utilization of hotel industry capacities in the development of regional tourism. The results showed that some hotels have high occupancy rates, while others have insufficient use of infrastructure resources. The study identified the reasons for this imbalance and developed proposals for strengthening marketing, diversifying services, and developing digital booking systems.

Published

2026-06-18

How to Cite

Mukhitdinov, K. S., & Bozorov, S. S. (2026). EVALUATION OF THE ECONOMIC AND BRAND ACTIVITIES OF A REGIONAL TOURISM COMPANY. THE INNOVATION ECONOMY, 2(02). Retrieved from https://ojs.qmii.uz/index.php/ej/article/view/1317

Issue

Vol. 2 No. 02 (2026): The innovation economy

Section

MINTAQA VA TARMOQLAR IQTISODIYOTI