Ways to ensuring sustainability of "green" economic activities in the services sector

Abstract

The article examines the features of the development of “green” entrepreneurship, which is one of the main
factors accelerating the growth of the service sector in rural areas, as well as issues related to its financial support. The
article discusses the development of modern approaches to conducting “green” entrepreneurship in the context of
the transition to a “green” economy, the effective establishment and development of types of activities, the creation
of organizational and economic mechanisms, the study of opportunities for the development and improvement of
“green” entrepreneurship based on digital technologies and innovations, as well as conceptual directions for the
development of the rural service sector.