Effective use of corporate governance concepts in modern marketing and innovative economy

Abstract

In globalized market conditions, the sustainable development of companies is directly linked to the
effectiveness of corporate governance. This article examines the integration of international corporate governance
models with modern marketing strategies. The research identifies effective practical mechanisms of corporate
governance for Uzbekistan’s economy. The study analyzed 6 enterprises, focusing on ESG criteria, stakeholder
management, and digital governance tools. Results show that effective corporate governance implementation
increases enterprise efficiency by 28-42% and raises foreign market competitiveness by 35-50%. A corporate
governance model adapted to Uzbekistan’s conditions has been proposed.