Branding as a strategic resource for enhancing enterprise competitiveness

Authors

Keywords:

branding, competitiveness, strategic resource, brand equity, customer loyalty

Abstract

The article explores branding as a strategic resource for enhancing enterprise competitiveness. It reviews
theoretical approaches to brand management and its role in building long-term competitive advantages. Based on
a case study, the research demonstrates that systematic brand management contributes to market recognition,
customer loyalty, and corporate reputation strengthening.

Published

2026-04-18

How to Cite

Temirova, F. S. (2026). Branding as a strategic resource for enhancing enterprise competitiveness. THE INNOVATION ECONOMY, 2(01). Retrieved from https://ojs.qmii.uz/index.php/ej/article/view/1177

Issue

Vol. 2 No. 01 (2026): The innovation economy

Section

MENEJMENT VA MARKETING