The importance of a marketing plan in enhancing the economic efficiency of an enterprise

Abstract

This research comprehensively analyzes the theoretical and practical aspects of marketing planning
and its impact on the economic efficiency of organizations. Marketing plans are considered a key tool of strategic
management, playing an essential role in resource allocation, customer needs identification, and market share
expansion under conditions of market uncertainty. Analysis results show that the implementation of digital tech
nologies, proper segmentation, pricing strategies, and promotional approaches are decisive factors in enhancing
organizational competitiveness. The study emphasizes that systematic and strategic marketing planning is critical
for achieving long-term success.