Scientific analysis of the sales funnel and customer behavior based on the aida model in digital marketing strategies

Authors

Keywords:

Digital marketing,, AIDA model, sales funnel,, CPA, CPL, conversion, customer segmentation, ROI

Abstract

This article explores the application of the AIDA model (Attention, Interest, Desire, Action) in Uzbekistan’s
digital marketing strategies, analyzing sales funnel stages and customer segmentation to optimize sales. Furthermore,
it evaluates the effectiveness of advertising campaigns through CPA and CPL metrics and discusses strategies for
building a loyal customer base.

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Published

2026-07-03

How to Cite

Jurayeva Saltanat Khojayorovna. (2026). Scientific analysis of the sales funnel and customer behavior based on the aida model in digital marketing strategies . THE INNOVATION ECONOMY, 3(5). Retrieved from https://ojs.qmii.uz/index.php/ej/article/view/1501

Issue

Vol. 3 No. 5 (2025): The innovation economy

Section

BUXGALTERIYA HISOBI, IQTISODIY TAHLIL VA AUDIT